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Multi-Touch Attribution Platform For TV, OTT & Other Digital Touchpoints.

RSLT MTA goes beyond existing attribution capabilities by finally enabling you to see the entire path to purchase across digital, TV, social, paid search and more. Take action with fast, powerful insights that shed light on optimal ad frequency at the channel/creative level, incremental revenue, first time vs. return visitors, lifetime value and more. Understand the halo effect of TV on your digital assets so that you can accurately and effectively scale up your online ads after your TV ads are aired.

Track the effectiveness and impact of your entire ad campaign strategy:

Trace the path to purchase

Reveal the full path to purchase across both TV and digital campaigns. RSLT relies only on 1st party data – never on identifiers like IDFA or 3rd party cookies – to connect all customer touchpoints including Linear TV, OTT, social, search display and more.

Credit where credit is due

For the first time, you can benefit from a probabilistic approach to multi-touch attribution that helps you measure how digital and TV interact with each other to drive ROI across every marketing channel.

Result-focused, actionable insights

Access detailed insights focusing on the optimal frequency of exposure at the channel/creative level, incremental ad revenue, first time vs. return buyers, lifetime value and the halo effect of TV on digital. 

Privacy that you
can count on

Reveal the full path to purchase across both TV and digital campaigns. RSLT relies only on 1st party data – never on identifiers like IDFA or 3rd party cookies – to connect all customer touchpoints including Linear TV, OTT, social, search display and more.

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ROI

Calculate digital, TV and OTT conversions.

All Touchpoints

See the long-term impact of all your advertising efforts.

So why do you need Multi-Touch Attribution & Optimization?

If you advertise on TV or digital, knowing which channels drive your sales is paramount to your optimization efforts. With a multi-touch approach, you can uncover the entire path to purchase and optimize your campaign towards the channels that deliver. Looking at the last click or TV commercial only shows you the tip of the iceberg.

Eliminate ad fatigue with fully optimized ad campaigns that never hit the saturation point

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